p.30 Maslow (1987) further advances that a lower need does not have
to be met 100% before a superior need emerges. Most people are partially satisfied and partially frustrated in their
basic needs. A realistic model of satisfaction would be one of decreasing percentages of satisfaction as people climb
the pyramid. The problem is that these needs are more often unconscious than conscious in the average person. This
makes them very hard to fulfill.
p.30 One point that stands out clearly is that the gratification
of needs is essential in understanding what motivates people. If a need is unmet, it is a strong motivator. If it
is satisfied, it becomes submerged and loses its power to move individuals.
p.31 the fulfillment of lower needs means their devaluation
and disappearance and the emergence of higher needs. One essential point is that the satisfaction of needs
is almost always related to directly related satisfiers. No substitution is possible.
p.83 I believe that the personal drives of business leaders and employees
to meet their own needs can play a critical role in the success of any enterprise.
