|
p.1 a strategic plan is a critical tool--but like any
tool, it must be applied to be useful. Further, a strategic plan is a very particular kind of tool. It is a leadership
tool. If the strategic plan is "on a shelf," that's likely the result of a failure in leadership.
p.1 Leadership is the process of getting people to move someplace they might
not have gone on their own. The moving can be physical or intellectual. It is usually both. A strategic plan describes
where a leader intends to take an organization and how.
p.1 Whatever form it takes, a robust strategic plan, wielded
throughout the organization, will have these three characteristics:
-
It will describe a desirable future state.
-
It will describe how the organization will get there.
-
It will focus on what is most important, particularly what
it is most important to “be” and what it is most important to “do.”
|
