All war games must answer two difficult questions:

1. What will competitors do?
2. How can my plan outsmart them?

Putting your strategy to test

Portraying competitors realistically allows management to pressure test various ideas in a mock "market battle" situation which approximates the real market better than any hypothetical model

http://www.bengilad.com/management_training.php

Who Should Play

What situations call for our war game?

• You need to draw a plan, decide on a strategy
• The success of the plan depends on the real world moves and countermoves of competitors (and other third parties)
• You don't have direct information of those intended moves
• You are not interested in a theoretical modeling of the market but in accurately predicting what competitors are most likely to do to your plan
• Planning failure will be costly

http://www.bengilad.com/business_war_games.php

What They Are

Business war games are serious business. Not so much games and certainly not about wars--unless you are a cowboy or a Pentagon contractor. They are simulations of competitive dynamics in your markets with the goal of "pressure-testing" your plan...

we believe effective war games must be:

• Simple - over-sophisticated, long and large scale games cost a lot more but do not produce better results.
• Transparent - if you don't understand the exotic algorithm, how likely are you to trust the strategy?
• Empowering - computer games don't understand internal politics, but you have to.
• Fun - teams that learn how to role-play competitors with real market intelligence and character-building techniques maintain enthusiastic external focus for years.
• Inexpensive - there is no good reason for games to cost hundred of thousands or even millions of dollars. If you know a good reason, write us.
• Accessible - to truly improve the bottom line, managers at all levels of the organization should be able to use this amazing tool, not just few senior execs at the top.
• Realistic - intelligence-based, human games are magnitudes more realistic than even the most sophisticated mathematical modeling.